OK GO, On The Treadmills “Here it goes again”

Ever see that video with the guys dancing on treadmills? It is one of the videos that caused the popular population to realize the power of YouTube. “Here It Goes Again” just keeps going, getting over 53 million views since 2006. If you haven’t seen it, just Google “treadmills” and it will come up very high in the results. Four guys are dancing on and amidst six treadmills while singing to the beat.

How did this happen? Why did this three minute video get so a heap of views? It may only be because it is so amusive to watch that people sent the link to their friends. The video has often times been employed in Internet marketing circles as a prime example of a video “going viral” and being passed around with such astounding speed that it opens minds up to similar possibilities.

The Los Angeles band that made the video is called OK Go. The band was formed in 1999 and the song in the video is from their second album, Now 23. The video took twelve days of rehearsal, seventeen takes, and some falls and bruises to get it all down in the final takes. It features bassist Tim Nordwind lipsynching the words. The dance was choreographed by the sister of OK Go fellow member Damion Kulash’s. It is the band’s only single to make to Billboard magazine’s Hot 100, where it entered the Top 40 at #38, largely due to the video. The video won the 2007 Grammy for Best Short Form Music Video. The treadmill dance on the video has been parodied in a number of places, most notably in the TV show The Simpsons entitled “Husbands and Knives” where Marge has difficultness finding the right gym for her and one gym has four humans doing the treadmill dance.

After all this, it wouldn’t be surprising that the band would want to move past the treadmill stage of their careers and explore new ground. “I used to use treadmills for exercise. I have moved from treadmills to ellipticals – not because of the million views online, but because my knees can’t take the affect anymore,” said OK Go bassist Tim Nordwind. “There probably was a amount of time in time when if somebody had asked me, I would’ve been like, ‘ I don’t care if I ever see another treadmill again.’ But I’m sort of past that point.”

When the band performed the dance procedure from the video at the 2006 MTV Video Music Awards, it did so without the treadmills. There was likewise no treadmill onstage for the duration of a recent live performance of the There It Goes Again song. Will the video live on longer than the band that made it? In undertake to get past the probability of being a one-hit wonder and typecast as treadmill artists, OK Go has freed new music. They have devised a more or less similarly-styled video, without a treadmill, that has been viewed in regards to 20 million times, called “This Too Shall Pass.” It features a Rube Goldberg-like machine, an deliberately complex contraption that uses chain reactions to carry out a simple task.

Ok Go On The Treadmills Here It Goes Again Image

Ok Go On The Treadmills Here It Goes Again Picture

Ok Go On The Treadmills Here It Goes Again Image

Ok Go On The Treadmills Here It Goes Again Photo

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2 of 2 people found the following review helpful.
The Treadmill Song
By Flap Jackson
There’s not a great deal of songs where you may say this, but if you read the title of this song and the artist, you’d be like, ‘Who?’ Upon listening to the song itself, you recognise you’ve heard it before, but you can’t tell where. Then you watch the music video, then you realize that along with 40 million other nerds with not one thing better to do, that this is the famous YouTube Treadmill Dance video. But how’s the song itself?

It’s a attentiongetting indie pop rock song that could effortlessly be on the radio today or back in the 60s, with that carefree love and fun. It never takes itself too seriously, but still keeps a good wit with regards to it, crafting sharp, but simple lyrics. The song could also fit as the background music for a great deal of a mercantile and movie.

So while practicing your treadmill dance moves, put this song on whether you like the video, or whether you incorporate half of it is 40 million views. It’s a fun indie dance rock song sure to rock your socks off, and great for those nights alone when you just feel like dancing in front of the window in your underwear. Or is that just me? I can’t believe I just said that…

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