OkGo-Here It Goes Again Video

Ever see that video with the guys dancing on treadmills? It is one of the videos that caused the popular population to realize the power of YouTube. “Here It Goes Again” just keeps going, getting over 53 million views since 2006. If you haven’t seen it, just Google “treadmills” and it will come up very high in the results. Four guys are dancing on and among six treadmills while singing to the beat.

How did this happen? Why did this three minute video get so numerous views? It may only be because it is so amusive to watch that persons sent the link to their friends. The video has ofttimes been employed in Internet retail circles as a prime example of a video “going viral” and being passed around with such awful speed that it opens minds up to similar possibilities.

The Los Angeles band that made the video is called OK Go. The band was formed in 1999 and the song in the video is from their second album, Now 23. The video took twelve days of rehearsal, seventeen takes, and a good deal of falls and bruises to get it all down in the final takes. It features bassist Tim Nordwind lipsynching the words. The dance was choreographed by the sister of OK Go fellow member Damion Kulash’s. It is the band’s only single to make to Billboard magazine’s Hot 100, where it entered the Top 40 at #38, largely due to the video. The video won the 2007 Grammy for Best Short Form Music Video. The treadmill dance on the video has been parodied in a number of places, most notably in the TV show The Simpsons entitled “Husbands and Knives” where Marge has difficultness finding the right gym for her and one gym has four people doing the treadmill dance.

After all this, it wouldn’t be surprising that the band would want to move past the treadmill stage of their careers and explore new ground. “I used to use treadmills for exercise. I have moved from treadmills to ellipticals – not because of the million views online, but because my knees can’t take the affect anymore,” said OK Go bassist Tim Nordwind. “There probably was a amount of time in time when if someone had asked me, I would’ve been like, ‘ I don’t care if I ever see another treadmill again.’ But I’m sort of past that point.”

When the band performed the dance routine from the video at the 2006 MTV Video Music Awards, it did so without the treadmills. There was likewise no treadmill onstage for the duration of a recent live performance of the There It Goes Again song. Will the video live on longer than the band that made it? In try to get past the probability of being a one-hit wonder and typecast as treadmill artists, OK Go has freed new music. They have invented a somewhat similarly-styled video, without a treadmill, that has been viewed regarding 20 million times, called “This Too Shall Pass.” It features a Rube Goldberg-like machine, an purposely complex contraption that uses chain reactions to carry out a simple task.

Okgo Here It Goes Again Video Pic

Okgo Here It Goes Again Video Picture

Okgo Here It Goes Again Video Picture

Okgo Here It Goes Again Video Photo

Most helpful client reviews

38 of 40 people found the following review helpful.
Oh whoa
By E. A Solinas
“You will go into a room together and you will rock.”

So promises Tore Johansson, producer of OK Go’s sophomore album, “Oh No.” And in spite of their poppy but less than satisfying debut, the powerpop band actually manages to do just that: make humans rock. If a few songs didn’t strongly resemble other dancerock bands of the moment, it would be “invincible!”

The album kicks off with two of the best songs on it: the sinuous, muscular “Invincible” and energetic rock-stomp of “Do What You Want.” These songs are catchy, rough and gloriously rock-y. Pretty good replay value too — in spite of the oft-repeated phrase “come on come on!”, vocalist Damian Kulash keeps the sound fresh.

Until regarding the halfway point of the album, OK Go proceeds this energetic dancerock sound, churning out one magnificent song after another. But alas, their best material is employed at the start, and is followed by galore songs that sound a bit too like the Futureheads and Franz Ferdinand. Not surprising, when one considers that Johansson likewise devised Franz Ferdinand’s debut.

The last half is not terrible by any stretch, merely not great; the second stretch of songs lack that explosive, muscular style in the first. And what is WITH that half-hour “bonus” track that has not one thing except the odd rustle?

It’s a credit to OK Go’s dancerock capability that they may win a victory over the strong Franz Ferdinand vibes that permeate a few of the songs. They have genuinely become better since their debut album, downplaying the keyboard in favour of thick mats of guitar and bass. As a makeover, moving from powerpop to dancerock is a beauteous inspired one.

Kulash has a rare kind of voice: He may alter from a monotone to a howl as if a switch had been flipped, and has a pleasant purr when he’s being quiet. He’s joined by a quartet of competent musicians, whether it’s twisting basslines or rapid-fire drums. And though guitarist/pianist/keyboardist Andrew Ross left for the duration of the recording of the album, the sound doesn’t suffer.

Ok Go starts to shuck off their powerpop origins, in favour of an energetic dance sound. It has a few uninspired songs, but if they follow the blazing lead of “Invincible,” they will only get better.

26 of 26 humans found the following review helpful.
It’s a no-brainer folks…
By Larry Davis
Even if you were the initial on your block to buy OK Go’s outstanding sophomore release “Oh No” a year-and-a-half ago, you genuinely have to get this new deluxe expanded reissue, and NOT say “Oh No” at the prospect of rebuying the album over again.

I frankly had no idea this was coming out (I just saw the boys on Leno and Jay’s mention of it along with keeping it up for all to see, I was like “What The…???”), but you recognise what happens…a outstanding record was resurrected from the dead, and the label strikes while the iron is hot, and usually, these reissues just piss off more people than they entertain. Not OK Go’s deluxe “Oh No”. This new 2006 CD/DVD is a reissue done right.

First off, it follows in the album’s tradition of it being shrinkwrapped with the band’s logo forming a clear window for the imagination art to show through…the introductory one was black, this one’s like purple/plum…when you open it up, THAT’s where things are REALLY different. I don’t know who thought of the idea, but it’s clever, just like everything the band does…the NEW art incorporates someone’s fingers (perhaps Damian’s??) keeping up a shrunken CD (with the initial artwork), turning each page, and the CD itself, as if displaying it for you, very nice. The CD of the album is identical to the firstborn CD, 2nd edition, with the “bonus” 14th track, whatsoever it is…it in the first place pissed me off, but I grew to receive it for what it is. Having the album itself just separates you from the wannabe’s, and shows you have impeccable taste.

Now, the DVD is the clincher, icing on the cake, etc. It’s not a great deal of record company ploy, it’s the band’s design and a clearing of their video vaults!!! It’s over an hour of stuff, including not only all the clever clips from “Oh No” that made our boys a sensation on YouTube, even the making of the widely known and esteemed “treadmill video” of the ultracatchy “Here It Goes Again”, but ALSO all the clips from their just-as-great 2002 self-titled debut album, like the song/clip that made me pay attention to them in the introductory place, “Get Over It”, with it’s pingpong footage, hooray!!! Add in live clips, fan involvement like the dancing booth they brought on tour and video entries in a contest they had…the works.

Add all this up in a handy dandy package of a record and band that deserves all the accolades gone their way…all at a bargain of a price, and hours of upon hours of fun, woohoo!!!

Oh, and hearing the record again is utterly swell, even if you’ve worn out 10 copies of it…they make awful gifts!!!

7 of 7 persons found the following review helpful.
Who is Andy Ross and why does he fit into OK GO so well?
By Mark Esposito
Amazing band. Great CD. A little Ray Davies, a little Cars, a little Elvis Costello, a little Cheap Trick. Damain is like a musical Dr. Frankenstein creating the uttermost primary Pop Rock monster that is OK Go.

I’ve seen them carry out this second CD live twice now, and all I may say is “Who is Andy Ross and why does he fit into OK GO so well?”

Between his fantastic stage presence, his keyboard parts, his lead guitar licks and his background vocals (ode to Andrew), where did they find this guy?

Damian, may you shed light on us?

He is the perfective fit to an already perfective band. Never stop. Keep these outstanding CD’s coming.

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