As Jam-packed with red-hot dance steps, pulsating Latin and global rhythms, and feel-it-to-the-core routines, this inspiring dance-fitness party will have you movin’, rockin’, and shakin’ the weight off to the exotic rhythms of salsa, cumbia, samba, reggaeton, merengue, and more. With music-video style visuals and live musical accompaniment, these multisensory fitness DVDs put you right in the middle of a Zumba® Fitness-Party. And thanks to it is nonstop, easy-to-follow choreography and muscle-engaging routines, you’ll torch hundreds of calories per hour and sculpt your body from head to toe–without sentiment like you’re working out. The seven-disc DVD collection features seven total-body workouts and each procedure utilizes varying levels of intensity to deliver a body-energizing workout that you’ll want to move to again and again. The set includes breakdowns of basic steps, a 20-minute “Rush” workout, a 45-minute “Activate” workout, the “Ripped” workout featuring the Zumba® Toning program and breakthrough Zumba Sentao program, a 60-minute “Exhilarate” dance-fitness party, the “Mix” workout featuring rhythms from all over the world, and a massive Zumbathon® Fitness-Concert live class. About Zumba Fitness A fitness instructor in his native Cali, Colombia, the life of Zumba program’s founder, Alberto “Beto” Perez, took an unexpected turn one fateful day in the mid-’90s. He darted off to instruct an aerobics class and forgot his traditionalisti aerobics music, so he improvised using his own mix of music from tapes he had in his backpack (the salsa and merengue music he grew up with). Spontaneously, he developed a new kind of dance-fitness, one that focalized on letting the music move you (instead of counting reps over the music). Energy electrified the room; people couldn’t stop smiling. His class loved it! And on that day, a revolutionary new fitness conception was born–the Zumba Fitness-Party.
In 2001, Beto brought his new dance-fitness style to Miami, Florida, and, through a student (Alberto Perlman’s mom), met enterprisers Alberto Perlman and Alberto Aghion. All three hailed from Colombia and all three had a imagination to fetch this dynamic dance-fitness class to the masses. The three Albertos formed an confederation and invented a business, calling it Zumba Fitness. They trademarked the word Zumba® and set a goal to exaggerate the brand all over the world. First came the DVDs, then the infomercial–which introduced the Zumba Fitness-Party to the public on a wide-scale basis. That followed with the demand for Zumba classes and Zumba instructors and then the company took off and the Zumba program expanded in a big way. By 2005, Zumba Fitness spawned a full-fledged Zumba Academy to license Zumba Instructors to instruct Zumba classes. More elaboration followed with the launch of Zumbawear apparel and accessories, music CDs, and in 2008, one of the bestselling at-home fitness DVD series ever–the Zumba Fitness® Total Body Transformation System–which starred Beto and introduced Zumba Fitness’ most recent stars, Tanya Beardsley and Gina Grant. In 2010, Zumba shook the ground by being the original branded fitness program to launch a video game on all three major gaming platforms: Wii, Xbox, and PS3. Fast forward to today, the Zumba program is now taught in gyms and studios all over the world to millions of Zumba enthusiasts. And as the program proceeds to evolve from it is modest beginnings, to a international movement, to a way of life–its growth has only deepened the company’s dedication to supplying accessible fitness, without the strain, without the sacrifice, just the pure joy of a party. |
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